Mobile is becoming increasingly popular as a means of shopping and interacting with retailers all over the world. In fact, according to a recent study, nearly 60% of consumers worldwide say they use their mobile devices to research products before making a purchase. This trend is being driven by the growing number of consumers who own smartphones and tablets, as well as the availability of high-speed wireless data networks.
Retailers are responding to this shift by investing in mobile-optimized websites and apps, as well as developing strategies for reaching consumers through mobile advertising. As the use of mobile devices continues to grow, even more retailers will likely adopt these strategies in order to remain competitive.
Retailers who aren’t already taking advantage of this shift in consumer behavior are missing out on a major opportunity to reach and engage with potential customers.
Here are three ways you can use mobile to boost your retail business:
1. Use mobile advertising to reach potential customers.
Mobile advertising is an effective way to reach potential customers who are using their mobile devices to research products and make purchasing decisions. By placing ads on popular mobile apps and websites, you can ensure that your message is being seen by people who are most likely to be interested in your products or services.
It also allows you to target a specific audience with laser precision, and the ability to track user behavior means that you can adjust your campaigns in real-time to maximize results. With the rapid growth of the mobile sector, investing in mobile advertising is a smart move for any business that wants to stay ahead of the competition.
2. Create a seamless shopping experience on your mobile website or app.
For customers to move forward with a purchase from you, they need to have a positive and seamless experience on your mobile website or app. That means making sure that your site or app is easy to navigate, loads quickly, and that all of the relevant information (such as pricing, product descriptions, etc.) is easy to find.
This also means that you should have multiple payment options to meet all customer needs, such as offering installment plans. By offering a positive and seamless checkout experience, you’ll be more likely to make a sale and keep your customers coming back for more. So make sure that your mobile site or app is up to par and ready for business.
3. Provide personalized experiences that are relevant to shoppers.
Retail businesses have been quick to take advantage of the opportunities mobile shopping has to offer. One of the great things about mobile is that it gives retailers the ability to collect data about their customers and use it to personalize the shopping experience. 61% of shoppers say they’re more likely to buy from a retailer if they offer personalized recommendations, so this is definitely something worth considering if you want to stay ahead of the competition.
For example, if a retailer knows that a customer frequently buys shoes and handbags, they can send targeted emails or ads featuring new arrivals in those categories. Or, if a retailer knows that a customer generally prefers to shop in-store, they can send them directions and store hours for the nearest location. By using data to create personalized experiences, retailers can build loyalty and drive sales.
Optimize Your Mobile Experience and Boost Sales Today
Mobile technologies can help retailers reach more potential customers, create better shopping experiences, and build long-term relationships with their customers. Retailers who are looking to improve their business should consider using mobile technologies to achieve these goals.
If you need a BNPL option for your business, Gratify is the solution. With our easy-to-use platform, you can start taking advantage of all the benefits that mobile has to offer your retail business today!