Retailers are responding to this shift by investing in mobile-optimized websites and apps, as well as developing strategies for reaching consumers through mobile advertising. As the use of mobile devices continues to grow, even more retailers will likely adopt these strategies in order to remain competitive.
When it comes to making a purchase, everyone wants the best deal possible. That’s why more and more shoppers are opting to split their payments into installments, also known as BNPL (buy now pay later). This allows them to get the products or services they want now, while still having plenty of time to pay for it. There is no longer a need to wait for payday for shoppers to proceed to checkout.
In this blog post, we will discuss how splitting payments with Gratify works for shoppers, for your business, and some of the undeniable benefits of offering this option.