MCC 5964

Direct Marketing
Applications
Decisions
Identities
Transactions

Underwriting Cheat Sheet

MCC 5964 is specifically designated for direct marketing catalog merchants, encompassing businesses that sell products directly to consumers through catalogs. This guide from Gratify offers an in-depth exploration of MCC 5964, providing valuable insights into its characteristics, associated risks, and best practices for managing merchant relationships within the catalog sales industry.
Typical Business Types

MCC 5964 assigned exclusively to direct marketing catalog merchants, including businesses that sell goods through printed or digital catalogs without physical storefronts.

#1
Subscription Services
Companies providing recurring delivery of products ordered via catalog
#2
Catalog Retailers
Businesses selling a wide range of products via catalogs mailed to consumers
#3
Online Catalogs
Merchants offering digital catalogs for online ordering
High Level Information for Payment Processors

Transaction Types

  • Card-Not-Present Transactions
    • Majority of sales occur without the physical presence of the card
  • Recurring Payments
    • Subscription services or installment payments for high-value items
  • High-Value Transactions
    • Significant amounts for bulk orders or luxury goods
  • International Transactions
    • Sales to customers in different countries involving currency conversions
  • Delayed Fulfillment
    • Time lag between payment and product delivery due to shipping times

Common Payment Methods

  • Credit and Debit Cards
    • Primary methods for orders placed via phone, mail, or online
  • Checks and Money Orders
    • Traditional methods for mail-in orders
  • Online Payment Platforms
    • Payments through merchant websites or third-party services
  • Gift Cards and Vouchers
    • Prepaid options offered by the merchant
  • ACH Transfers
    • Direct debits for recurring subscriptions or high-value transactions

Unique Business Characteristics

  • No Physical Storefront
    • Operations conducted remotely, increasing reliance on shipping and logistics
  • Dependence on Marketing
    • Success tied to effective catalog distribution and promotion
  • Delayed Delivery
    • Longer time frames between purchase and receipt of goods
  • High Return Rates
    • Potential for increased product returns due to customer dissatisfaction
  • Regulatory Compliance
    • Adherence to mail order rules and consumer protection laws

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Key Risks and Concerns

Fraud Risks

  • Card-Not-Present Fraud
    • Higher risk due to the absence of physical card verification
  • Identity Theft
    • Use of stolen personal information to make purchases
  • Chargeback Fraud
    • Customers disputing legitimate charges to avoid payment
  • Friendly Fraud
    • Claims of non-receipt or dissatisfaction despite receiving the product
  • Account Takeover
    • Unauthorized access to customer accounts for fraudulent purchases

Regulatory Challenges

  • PCI DSS Compliance
    • Ensuring secure handling of payment card data
  • Consumer Protection Laws
    • Adherence to regulations on shipping times, disclosures, and return policies
  • Distance Selling Regulations
    • Compliance with laws governing remote transactions, especially internationally
  • Data Protection Laws
    • Adherence to GDPR, CCPA, and other privacy regulations
  • Tax Compliance
    • Accurate collection and remittance of sales taxes, including for cross-border sales

Chargeback Triggers

  • Non-Delivery of Goods
    • Claims that products were not received
  • Product Not as Described
    • Complaints about misrepresented items
  • Unauthorized Transactions
    • Charges not recognized by the cardholder
  • Billing Errors
    • Incorrect charges or duplicate transactions
  • Customer Service Issues
    • Dissatisfaction with support leading to disputes

Common Fraud Signals

High-Value Orders from New Customers

  • Significant purchases without prior transaction history

Mismatch in Shipping and Billing Addresses

  • Discrepancies suggesting potential fraud

Multiple Orders Using Same Payment Details

  • Repeated purchases across different accounts or addresses

Rush Shipping Requests

  • Urgent delivery to high-risk locations

Repeated Declined Transactions

  • Several failed attempts before a successful charge

Unusual Order Patterns

  • Bulk orders of easily resellable items

Underwriting Tips

Business Verification

  • Confirm valid business registrations and operating licenses
  • Verify contact information and physical mailing address
  • Check compliance with direct marketing and consumer protection regulations

Financial Assessment

  • Review financial statements for revenue stability and profitability
  • Analyze average transaction amounts and processing volumes
  • Assess the impact of seasonal promotions on cash flow

Risk Evaluation

  • Examine historical chargeback ratios and reasons
  • Assess fraud prevention measures and security protocols
  • Review policies for handling returns, refunds, and customer disputes

Policy Review

  • Ensure clear return and refund policies are in place
  • Verify that terms are prominently displayed in catalogs and online
  • Evaluate data protection and privacy policies for compliance

Technology Assessment

  • Confirm secure, up-to-date payment processing systems
  • Ensure compliance with PCI DSS and other security standards
  • Verify implementation of encryption and tokenization for data protection

Reputation Analysis

  • Check customer reviews and ratings on platforms like the Better Business Bureau
  • Investigate any history of regulatory violations or legal issues
  • Assess customer satisfaction and complaint resolution effectiveness

Example Scenarios and Red Flags

Spike in Chargebacks After Major Catalog Release

  • Increased disputes following a new catalog launch, possibly due to misrepresentation or delayed shipments

Large Orders Shipped to Freight Forwarders

  • Deliveries to addresses associated with reshipping services, indicating potential fraud

Unusually High Return Rates

  • Frequent returns may suggest quality issues or misleading product descriptions

Multiple Orders from the Same IP Address

  • Numerous purchases using different payment methods from one location

Complaints About Non-Delivery

  • Patterns of customers reporting non-receipt, pointing to shipping issues or fraud

Common Underwriting Questions

Business Operations

  • What types of products do you sell through your catalogs?
  • How do customers place orders (mail, phone, online)?
  • Do you operate domestically, internationally, or both?

Payment Processing Methods

  • What payment options do you offer?
  • What percentage of transactions are card-not-present?
  • How do you handle recurring payments or subscriptions?

Fraud Prevention Measures

  • What security protocols are in place to prevent card-not-present fraud?
  • Do you utilize any fraud detection tools or services?
  • How do you verify customer identities and shipping addresses?

Policies and Procedures

  • What is your policy on returns, refunds, and exchanges?
  • How do you address customer complaints and disputes?
  • Are your terms and conditions clearly communicated to customers?

Compliance and Certifications

  • Are you PCI DSS compliant?
  • Do you adhere to consumer protection laws for distance selling?
  • Do you have data protection policies in place?

Logistics and Fulfillment

  • How do you manage inventory and shipping?
  • What are your typical delivery times?
  • Do you work with third-party logistics providers?

Ongoing Monitoring

Transaction Monitoring

  • Implement real-time alerts for suspicious activities
  • Regularly review transaction reports for anomalies or fraud patterns
  • Monitor high-value transactions and frequent refund requests

Chargeback Management

  • Analyze chargeback trends and implement corrective measures
  • Maintain documentation to dispute illegitimate chargebacks effectively
  • Communicate clearly with customers to reduce disputes

Compliance Checks

  • Ensure continuous adherence to PCI DSS and data protection regulations
  • Stay updated on changes in consumer protection laws
  • Conduct periodic audits of marketing materials for compliance

Customer Feedback Analysis

  • Monitor reviews and social media mentions for service or product issues
  • Address negative feedback promptly to improve customer satisfaction
  • Use feedback to identify potential areas of risk or concern

Technology Updates

  • Keep payment systems and software up to date with security patches
  • Implement advanced security features like encryption and tokenization
  • Regularly test and update online ordering platforms for vulnerabilities

Merchant Communication

  • Maintain open dialogue regarding changes in business operations
  • Provide resources and support for fraud prevention and compliance
  • Encourage reporting of any suspicious activities or security concerns