Checkout Our Roots

Every payment has a story; ours began with innovation, dedication, and a vision to transform the Buy Now Pay Later landscape.

We've been in your shoes

We grew up in payments and watched innovation happen around us. And we knew there had to be a better way for merchants to accept payments.

Gratify is a Buy Now Pay Later (BNPL) platform company founded in 2020 in Vancouver, Canada.

We believe BNPL is a payment method, not a lifestyle brand. That customers should be focused on your brand, not ours. So we built Gratify. A sophisticated instalment engine to help you increase your sales and CSAT. We aren't a shopping destination. We aren't a marketplace. And we're proud of that.

The team includes payment veterans with a track record of creating award-winning products and highly stable identity & transaction platforms. We do this in an environment of diversity, inclusion, and trust.

Advisors

Leaders in payments, compliance, and fintech guiding Gratify’s next stage of growth.

Charlie Holland

Payments Advisor

Charlie is a veteran of the payments industry with deep expertise in merchant onboarding, compliance, and operational leadership. He was leader of Ezidebit, accelerating growth culminating in the successful exit to Global Payments (GPN) in 2014. More recently, he expanded into software as an executive at global Proptech platform Reapit, now part of KKR. Charlie advises on underwriting, sales operations, and platform expansion.

Christopher Bailey

Technology Advisor

Christopher is a serial entrepreneur and product leader with deep expertise in building AI-enabled platforms. He was Co-Founder and CTO at NuData, the passive biometrics pioneers acquired by Mastercard in 2017. He brings hands-on experience in scaling platforms and SaaS architecture, growing technical teams, and developing market-leading technology in fraud and risk domains.

Abe Smith

Payments Advisor

Abe is a fintech strategist with over 20 years of experience advising some of the world’s most innovative payment companies, including Paymentology, Stripe, HSBC, and Payoneer. He was previously CEO at Dealflo, which was acquired by OneSpan in 2018. Abe advises on go-to-market strategy, cross-border growth, and scaling financial infrastructure.

Beyond Transactions: Our Truths

Championing financial transparency, fostering trust, and revolutionizing commerce with unwavering dedication to our customers' aspirations and well-being

Integrity

We put our customers and our employees first
We are all here to provide the best customer experience possible
Celebrate and seek out diverse backgrounds, ideas, approaches

Courage

Trust yourself and your team
Take it on, own it, and see it through
Say what you mean, do what you say

Connection

Grow as a person, and help others reach their potential
Continuously expand your belief in the type of person you aspire to be
Move forwards at your best pace, make decisions, and commit to execution

Keep in Touch

Connect on LinkedIn

Checkout Our Roots

We've been in your shoes

Advisors

Beyond Transactions: Our Truths

Speed up onboarding. Unblock underwriters. And finally fix the parts of the process that everyone knows are broken.