Smart Forms Make It Easy For the Right Merchants

Make incomplete applications a thing of the past. Smart Forms guide merchants through applications using your underwriting logic. Pre-populate trusted data. Add verification steps to prevent fraud.

Gratify merchant onboarding platform interfaceMerchant analytics dashboard showing transaction insights

Traditional Apps Create the Wrong Friction

Most merchant applications are clunky: the same: 50+ fields for everyone. Low-risk merchants abandon long forms. High-risk merchants slip through with minimal verification. You need friction where it matters and efficiency where it's safe.

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Good Merchants Leave

Long web or paper forms create unnecessary friction for legitimate businesses, causing abandonment during signup.

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Fraudsters Love Careless AI

With AI and identity theft tools, fraudsters can easily create fake bank statements, stolen identities, and synthetic emails. Manual verification can't catch sophisticated fraud.

Gratify payment intelligence software on laptop screenOpportunities Graph
Automated merchant statement analysis tool

Use your rules to reduce friction

Pre-populate data for legitimate merchants from trusted sources. Your sales team can upload a merchant's processing statement to auto-fill business name, address, volume, and pricing.

Ask for the right documents when merchants are brand new, from a particular MCC, or have a card mix that requires more diligence. The choice is your's.

Add Friction When You Need It

Trigger additional verification when risk signals appear. High-risk MCC? Mandate supply chain agreements and enhanced documentation. Volume claims inconsistent with business type? Require bank statements.

Intelligent rules add friction only where fraud risk exists.

  1. Enrich & verify merchant data against multiple sources instantly
  2. Apply custom risk frameworks for each merchant category
  3. Generate evidence packages with screenshots and highlighted documents ready for compliance review

Enforce Requirements Up Front

Screen for sanctions before submission, not after underwriting. Block unacceptable MCCs during application. And let merchants complete the document checklist before clicking submit.

Only validated, complete applications reach underwriting which saves everyone time, frustration, and money.

Features That Balance Speed and Security

Graphs and charts from merchant analytics dashboard

Smart
Pre-Population

Auto-populate from trusted sources for low-risk merchants.

  • Company name and address
  • Incorporation Date
  • Volume and Pricing
Digital payment data analysis with Gratify platform
Merchant performance metrics and KPIs dashboard

Identity Verification

Reduce onboarding noise with real-time identity risk checks during application help stop fraudulent or off-shore applications

Fintech expert analyzing merchant transaction data
Gratify intelligent merchant onboarding system

Document Checklist

Only receive complete applications by giving merchants a real-time checklist of the documents they need to supply.

Gratify intelligent merchant onboarding system
Payment processing trends visualized in dashboard

One Form, Dynamic Fields

Use one application form to capture every application. Layer in bank-specific rules and route submissions to the right place.

Automated data extraction from merchant statements
AI-powered merchant intelligence tool by Gratify

Super-fast go live

Launch your forms in minutes with no rules. Customize as you go to improve your merchant experience.

Financial manager using Gratify analytics software
Secure digital onboarding process for merchants

Use Your Rules

Enforce your underwriting requirements early to avoid wasted effort and confusion.

  • MCC checklists
  • Knock-Out rules
  • Geo restrictions
Gratify platform improving payment visibility

Push Results to Your CRM

Push analysis results and proposals directly to Salesforce, HubSpot, Iris, or your internal CRM. Link statement analysis to merchant applications for seamless handoff to underwriting.

Hubspot
Salesforce
Iris NMI
Mastercard
Equifax
OpenSanctions
Lexis Nexis
Giact
Hubspot
Salesforce
Iris NMI
Mastercard
Equifax
OpenSanctions
Lexis Nexis
Giact
smart forms

Application Impact

Applications
Complete

Whenyou put your underwriting rules into your merchant apps, you get more complete submissions. Merchants, Agents, Underwriters all working in sync.

Completion Rate
Improved

Shorter forms with pre-populated data significantly improve completion rates. Merchants finish applications instead of abandoning mid-way. More complete applications reach underwriting.

Integration
Seamless

Link Statement Analyzer to Merchant Onboarding through Smart Forms. Sales upload a statement, generate pricing quote, auto-populate application, enforce rules, deliver complete package to underwriting. End-to-end merchant journey.

FAQ's

Frequently Asked Questions

How does auto-population work?
What kind of rules can we enforce?
Can we use our existing application?
How does this integrate with Statement Analyzer?
What if merchant doesn't have a statement?
How quickly can we deploy this?

Level Up Your Onboarding Game

We talk to payments experts in underwriting, onboarding, sales, and operations every day. And they share the most amazing insights. Let us share them with you.

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