Medical Services - Health Practitioners

Comprehensive guide for medical services and health practitioners covering underwriting, risk assessment, and fraud prevention strategies.

Underwriting Cheat Sheet

Merchant Category Code 8099 encompasses medical services and health practitioners not classified elsewhere, including alternative medicine, telemedicine, chiropractors, therapists, and specialized health services. This category requires careful risk management due to healthcare regulations.

Key Information

This guide addresses the complex landscape of health service providers, where HIPAA compliance, insurance billing, and patient disputes create unique merchant challenges.

Typical Business Types

Telemedicine Services

#1
Virtual healthcare consultations and remote patient monitoring delivered digitally.

Alternative Medicine

#2
Practitioners offering acupuncture, naturopathy, homeopathy, and holistic treatments.

Therapy Services

#3
Mental health counseling, physical therapy, and occupational therapy providers.

Payment Processing Information

Transaction Types

1

Patient Direct Payment

Out-of-pocket payments made directly by patients at time of service.
2

Insurance Co-Payments

Patient portion of costs collected when insurance covers remaining balance.
3

Subscription Wellness Programs

Recurring monthly fees for ongoing health monitoring or consulting services.
4

Payment Plans

Installment arrangements for high-cost treatments or procedures.
5

Telehealth Platform Transactions

Payments processed through third-party telemedicine platforms.

Common Payment Methods

Credit and Debit Cards - Primary method for patient payments and co-pays
Health Savings Accounts - HSA and FSA cards for eligible medical expenses
Mobile Payment Apps - Increasing adoption for contactless patient payments
Payment Plans - Financed arrangements for expensive treatments
Cash and Checks - Still common in smaller practices

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Key Risks & Concerns

Fraud Risks

  • Insurance Fraud - Billing for services not rendered or upcoding procedures
  • Patient Disputes - Disagreements over treatment efficacy or outcomes
  • Identity Theft - Stolen patient information used for fraudulent billing
  • Telemedicine Fraud - Fake consultations or unauthorized prescription schemes
  • Friendly Fraud - Patients disputing legitimate charges after receiving treatment

Regulatory Challenges

  • HIPAA Compliance - Patient privacy and data security requirements
  • State Licensing Requirements - Professional licensure across practice jurisdictions
  • Telemedicine Regulations - Interstate practice and prescription regulations
  • Insurance Billing Compliance - Proper coding and claim submission procedures
  • Controlled Substance Regulations - DEA requirements for prescription authority

Common Fraud Signals

Billing Without Service Confirmation

Claims submitted for appointments that weren't kept or services not documented properly.

Unusual Treatment Frequency

Excessive visits or procedures that don't align with standard care protocols for patient conditions.

Telemedicine Prescription Mill Patterns

High volume of controlled substance prescriptions without adequate patient evaluation or follow-up.

Example Scenarios and Red Flags

Patient Identity Discrepancies

A practice experiences chargebacks when patients discover fraudulent charges from identity theft, indicating compromised patient data.

Treatment Outcome Disputes

Patients disputing charges claiming promised results weren't achieved or treatment was ineffective.

Insurance Verification Failures

Billing errors when insurance coverage wasn't properly verified before services were rendered.

Multiple Patient Complaints

Pattern of patients disputing charges and claiming services were misrepresented, indicating potential communication issues.

Cross-State Telemedicine Violations

Providing services to patients in states where the practitioner isn't licensed to practice.

Common Underwriting Questions

UW Tips Business

  1. Verify professional licenses are current in all jurisdictions where services are provided
  2. Confirm HIPAA compliance including Business Associate Agreements with service providers
  3. Check malpractice insurance coverage is adequate and current

UW Tips Financial

  1. Review revenue mix between direct patient payments and insurance reimbursements
  2. Analyze average treatment costs and patient visit frequency
  3. Assess accounts receivable aging and collection processes

UW Tips Risk

  1. Examine chargeback ratios with particular focus on treatment outcome disputes
  2. Evaluate patient data security measures and HIPAA safeguards
  3. Review informed consent procedures and patient communication documentation

UW Questions Business

  1. What types of medical services do you provide and what is your specialty?
  2. Are you primarily in-person, telemedicine, or hybrid practice?
  3. What percentage of revenue comes from insurance versus direct patient payments?

UW Questions Payments

  1. How do you verify insurance coverage before providing services?
  2. What payment processing systems handle patient payments and how do they integrate with your practice management software?
  3. Do you accept HSA/FSA cards and how are these transactions processed?

UW Questions Fraud

  1. What measures protect patient payment information and ensure HIPAA compliance?
  2. How do you verify patient identity for telemedicine consultations?
  3. What fraud detection protocols identify unusual billing patterns?

UW Questions Compliance

  1. Are you licensed in all states where you provide telemedicine services?
  2. How do you ensure HIPAA compliance across all systems handling patient data?
  3. Do you have proper consent procedures documented for all treatments?

UW Questions Chargebacks

  1. What is your chargeback ratio and what are common dispute reasons?
  2. How do you document treatment plans and patient consent?
  3. What procedures handle patient billing inquiries and disputes?

UW Questions Infrastructure

  1. What electronic health records system do you use and how does it integrate with billing?
  2. Are your payment processing systems HIPAA compliant?
  3. How do you secure patient data both in transit and at rest?

Ongoing Monitoring

Transaction Monitoring

  • Monitor for billing patterns that deviate from clinical norms
  • Track patient dispute rates by service type and provider
  • Review telemedicine transaction volumes against appointment schedules

Compliance Checks

  • Maintain current professional licenses across all practice jurisdictions
  • Conduct regular HIPAA compliance audits
  • Stay updated on telemedicine regulations in states where patients are located

Security Updates

  • Implement encrypted patient payment processing systems
  • Use secure telemedicine platforms with proper authentication
  • Deploy systems that separate payment data from health records

Risk Assessment

  • Adjust monitoring for new telemedicine service lines or jurisdictions
  • Review patient communication procedures to reduce disputes
  • Monitor insurance claim denial rates and address root causes

Merchant Communication

Provide guidance on navigating telemedicine compliance across state lines. Share best practices for patient communication to reduce treatment outcome disputes. Support practices in implementing HIPAA-compliant payment processing.

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