Gratify is all about helping businesses connect with customers and keep them happy while improving the sales revenues of those companies. That’s why we’re providing you with these seven tips on how to increase sales for your small business.
These tips will empower your business to connect with first-time customers, generate brand awareness, provide customers with new payment options, and improve marketing strategies to increase your small business sales and profit.
7 Tips To Help You Increase Your Small Business Sales
Here are seven ways you can increase your sales as a small business.
1.) Provide Excellent Customer Service
Customer retention is much cheaper than acquiring new customers. Therefore, it is essential to do everything in your power to hold onto customers.
Some simple ways to improve customer relations include:
- Provide easy payment methods such as buy now pay later (BNPL)
- Make good customer service a priority.
Give customers a reason to share their satisfaction and convince others to get on board and try your company’s offerings. This gives your brand free word-of-mouth advertising. Remember, satisfied buyers who return to your store or app are ideal customers, so it pays to keep the happy customer coming back. Satisfied customers also tell their friends and family about your company, resulting in free advertising and new customer generation.
2.) Send Out Surveys to Gauge Customer Satisfaction
Surveys are a great way to get into the mind of your customer base. The surveys offer an outlet for your buyers to vent any frustrations, which could help your company fix problems. Customers can also offer ideas they want to see in your products, services, or even the methods of buying from your brand.
Use the customer feedback received in the surveys to improve your offering, add new products to your product line, and improve customer satisfaction.
In addition to the surveys, encourage customer testimonials. These can be used on your website, landing page, or app screens to spread the word on how satisfied the customers were and to entice new buyers.
Surveys are also a great reason to remind customers of your company, which will increase brand awareness and in turn, boost sales.
3.) Use Social Media Channels as an Outlet To Tell Your Brand Story
Social media is great for telling stories. Users get to like, comment on, and interact with a brand, which further increases a brand’s public exposure.
Using video is best for the story-telling method of getting your message out. Make concise videos with people in them for even better results. Users prefer videos more, so leverage this media format to give people what they want. Your potential customers can comment on the video and feel as if they are part of the conversation.
4.) Focus on Building Your Online Presence
Set up a business profile on all social media channels so people can come to your business page organically and see a link to your:
- Product pages
- Operating hours
- And other elements
These can all result in further sales. Make regular posts that are informative and conversational. Social media profiles for your business are a great way to share photos of your product or store, show videos of products in action, or explain and educate about your message.
Getting reviews on sites such as Google and Yelp can go a long way to spreading your brand’s awareness and getting potential buyers to see how satisfied your customers have been. Make a frequently asked questions (FAQ) section on your main site or app. This way, people can see the answers to questions they may have before they reach out to you through a contact section. Make sure the contact option is visible and easy to reach.
5.) Incorporate New Payment Methods
If customers don’t have an easy way to buy something, they may get frustrated and abandon their purchase. Don’t lose customers from a lack of payment options or a difficult buying process.
Buy Now Pay Later
One way to help customers and merchants is to offer a buy now pay later (BNPL) payment system. With buy now pay later payment processing, customers can buy a product and pay for it in an installment plan. This is similar to a credit card but is a much better payment because there is no interest. This gives customers peace of mind that their payments are stretched out, enticing them to spend more.
Gratify can help your business incorporate a BNPL payment system, which can be the quickest way to increase your sales. Customers make a purchase and get approved for an installment plan in seconds — faster and easier than a credit card approval. Then they pay in installments.
Your company will have a dashboard where you will see:
- Daily and monthly transaction reporting
- A log-in for each staff member
- Refund management
- All of your buy now pay later orders
Reach out to Gratify to see how your business can get set up for BNPL.
6.) Reward Repeat Customers Through a Customer Loyalty Program
Customer relationships can improve when companies show they care and appreciate repeat business. A loyalty program can include coupons or deals after a certain amount of purchases has been made.
Start with just picking five repeat customers and giving them a call to thank them for their business. In today’s automated world, a simple human-to-human connection can strengthen customer loyalty and advocacy.
Letting customers buy something and pay for it later can build loyalty to your brand, and as buy now pay later grows, you are at risk of losing customers if you do not offer buy now pay later. One option to reward these loyal customers is sending them gifts on birthdays. This can not only help remind the customers and keep your brand in their awareness but can even result in the surprised customer sharing their birthday gift on social media. These loyal existing customers are also the ones most likely to try your new products, so samples of new offerings can be sent as a reward for loyalty.
7.) Target Customers Through a Strategic Advertising Campaign
Users on social media love to comment and be part of a company’s conversation, which can include interacting with social media advertising in addition to regular content.
These ads are a way of getting targeted ideal customers to the top of the sales funnel, sending them to landing pages or an offering such as a limited-time coupon. From there, the web page or app design should do its job to entice sales. In addition to social media ads and other advertising, use all other marketing options at your disposal for a strategic campaign, such as:
- Content marketing
- Email marketing
- Various types of advertising media on different platforms
For high demand products, advertising campaigns paired with a Buy Now Pay Later financing offer can be a compelling value proposition.
It Doesn’t Have To Be Difficult To Increase Your Sales Revenue
If you follow the aforementioned seven tips, you can increase small business sales. If you’re ready to learn how to increase revenue with a buy now pay later option for your customers, learn how Gratify can help.
Our innovative payment options and BNPL solutions allow for seamless payments on e-commerce websites, in physical stores, and on mobile apps in the United States, Canada, and Australia. Let your customers take your products home with them right away and pay for them later while streamlining your payment processing and watching profits grow.
Get in touch with us at Gratify to see how we can help boost your sales revenue with innovative payment processing.